BR - Petrobras

The Petrobras Brand

It is indispensable to use the brand correctly.

Have you ever thought of the importance of the brand for a company's life? The brand is the company's business card. It is it that conveys a company's personality, its history, reputation, its behavior in the market and in the society.

A strong brand attracts professionals, customers, consumers, distributors and suppliers that identify with the way the company does business and behaves with its audience.

The brand is a valuable asset that reinforces the company's identity. But to do so, care must be taken with its proper application. Learn the history of Petrobras' brand and pay attention to the usage guidelines for the most diverse purposes.

If you are a Petrobras partner or supplier, make sure you have the company's approval before using its brand.

Brand History

Petrobras

The company’s first institutional brand, from 1958, was composed of a green-outlined yellow rhombus encompassing the word Petrobrás (still with the accent) in blue. It matched the nationalistic aspirations of the time, connected to the Brazilian flag’s colors and shape.