Signature Application

Petrobras must be clearly identified, with the use of one of the Petrobras brand versions, in any promotional communication or action piece, regardless of the medium (print, electronic, etc.).

The brand is the sign that identifies the company and works as the focal point in all communication efforts. It must be clearly applied and cannot be subject to dubious or episodic reading.

For your application, select brand version in accordance with the amount of available space and in such a manner as for the brand to be in harmony with the rest of the layout. Keep in mind it is indispensable for the receptor to perceive the brand clearly. Read-up on the basic application rules (protection area, common errors, and minimum size) and keep them in mind while creating a piece containing the Petrobras brand.

For documents that may be photocopied at a later time, use the B&W version (yellow is not preserved when copied).

Any brand interpretation or interference, regardless of creative excellence, will impair brand reading, leading peoples' perception of Petrobras' Visual Identity to be disturbed or confused.