Petrobras yellow, Petrobras green and white.
Priority must be given to present Petrobras brand’s main signature – whether horizontal or vertical– on a white background. This must be the starting point to create all communication materials.
The “BR” letters and their superimposed bar must always appear in white, regardless of the background.
If the symbol cannot be applied to a white background, pattern-free, bright backgrounds, with 15% total color saturation, are tolerable.
Solid black & white.
Applied mainly on documents or in situations in which the brand cannot or should not (for cost optimization reasons) be printed in color.
The "BR" letters and their superimposed bar must always appear in white, regardless of the background.
Use in sponsorships and on unconventional surfaces where the signature cannot be applied.
Also, in unusual cases, such as printing on photographic backgrounds, a white line is set around the symbol – measuring 1/5 of the white bar’s thickness – and the white logo is used.
Used in sponsorships and on unconventional surfaces where color use is limited and the signature cannot be applied.
A free area, equivalent to the height of the “BR” letters, must be preserved around the signature for easy brand reading.
Minimum Petrobras brand reproduction size is 15 mm from logo width, as long as the printing process allows clear reading in this dimension.
For optimal color reproduction, the original pantone table colors must always be used as reference and, even if application surface or color composition differs, the final result must always be identical to the original samples.
These are the specific yellow and green tones, called Petrobras yellow and Petrobras green. The following references present institutional color matching to other systems.
Petrobras Green
Petrobras Yellow
Petrobras Blue(For the International Brand only)
| Cloated Papers (glossy) | Uncoated Papers (frosted) | |||||
|---|---|---|---|---|---|---|
| green | yellow | blue | green | yellow | blue | |
| Pantone | 348 C | 123 C | 653 C | 355 U | 109 U | 2945 U |
| European Scale |
C 100 M 0 Y 90 K 20 |
C 0 M 20 Y 90 K 0 |
C 100 M 60 Y 0 K 20 |
C 80 M 0 Y 90 K 0 |
C 0 M 10 Y 95 K 0 |
C 100 M 50 Y 0 K 15 |
| Video | |||
|---|---|---|---|
| green | yellow | blue | |
| HTML | #008542 | #FDC82F | #21576A |
| RGB |
R 0 G 133 B 66 |
R 253 G 200 B 47 |
R 33 G 87 B 138 |