Valuing Culture

Culture is a people's most valuable asset. Through music, theater, dance, architecture and so many other cultural manifestations, we express our thoughts and build several forms of knowledge.

Our commitment to Culture is underpinned by these pillars, and it extends well beyond the Company's visibility or even its support for projects most people are already aware of. We focus on ensuring the population's access to cultural assets and on affirming the Brazilian identity.

This largely diverse and wide-ranging way of thinking about Culture is only possible because we do not separate our

businesses' profitability from our socioenvironmental commitment: they walk hand-in-hand.

Everything started back in the 1980's, when we stared our first cultural endorsements. And we never stopped after that. In the 1990's, we played a fundamental role in the retaking of Brazilian cinema, of which we are great partners yet today. In 2001, we rolled-out our first national public project selection.

We have a lot of stories to tell. Get to know some of them.

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Glauber Time In the name of art and social justice

With engaging work and an incisive discourse, Glauber Rocha left an incredibly rich collection behind: films, videos, manuscripts, photos, poems, and drawings. His entire work was restored with Petrobras' support for projects aimed at preserving the Brazilian national heritage. It was Mrs. Lúcia Rocha, Glauber's mother, who started conserving the collection. The family's determination is remarkable: the moviemaker's daughter, Paloma, is in charge of the restoration project, which was started in 2003. Four films, which are classics of Glauber's production in Brazil and are internationally renowned, were included in the project: “Terra em Transe” (Land in Anguish), “O dragão da maldade contra o santo guerreiro” (aka Antonio das Mortes), “Idade da Terra,” and “Barra Vento” (Turning Wind). The venue that houses the moviemaker's work is called the "Glauber Time." The house, which is located in the Botafogo district, in Rio de Janeiro, brings together a widely sought-after collection. Additionally, several documents have been digitalized and are available at www.tempoglauber.com.br.

Portuguese Language Museum Celebrating our language

Whether spoken on the streets, sang, written in prose and verse, the Portuguese language is extremely rich and beautiful. The Portuguese Language Museum is located in the city of São Paulo, a city which is home to the largest number of inhabitants who speak Portuguese in the world. Inaugurated in March 2006 to value and disseminate our language, the museum works out of the Luz Station building, a construction that dates back to 1901 and is located downtown São Paulo. The museum is unique precisely because its purpose is to celebrate the Portuguese language. There are no other museums in the world designed intentionally to celebrate other languages, and that is why ours is a rarity. However, a lot of work was involved in making the construction as majestic as it is now. In the early 1940's, the station's original beauty was hindered by a fire that destroyed half of the building. With Petrobras' support, which participated in the building restoration, the original materials were meticulously analyzed by means of extensive research work. The goal was to have the new installations and technologies converse with the faithful and preserved façade.

Cinearte Sarau Petrobras Culture for all

A silver screen in a public square, screening Brazilian movies to an audience that is not used to the emotions afforded by cinema. Since 2006, the Cinearte Sarau Petrobras has traveled to many towns in the interior of the country taking culture and art to them. Always admission free, the screenings also include performances by local theater, circus, and popular culture groups, in addition to workshops and management courses designed to train new cultural producers. The goal is to enhance cultural exchange among the several regional artistic manifestations, drawing people closer to those who produce art. The project, selected by the Petrobras Cultural Program, has already reached an audience estimated at 150 thousand people in 200 cities from the state of Rio Grande do Sul to the state of Ceará. In all of its activities, Cine Sarau Petrobras selects local theater groups and manifestations, fomenting and driving exchanges in Brazilian culture. It is only with awareness that the country's cultural memory will become one of the axis on which to build a more wholesome, harmonious society and through which our history is ensured.

The Petrobras Cultural Program, Brazil's biggest sponsorship program, has existed since 2003, and it stands out not only for democratizing, but for its transparency in public selections. Just for you to have an idea of the volume of our actions, the latest edition of the Program, held in 2008, earmarked R$42 million for public project selections.

This integrated, ongoing work bore outstanding fruit. We are acknowledged as the company that most supports Culture in Brazil, and we invest

in actions aimed at producing, disseminating, and circulating cultural assets. Additionally, we are present by forming new audiences, and are in the memory and in the reflection on the Brazilian culture and thought.

We have a 360o view on culture: we preserve the past, mark the present, and invest in the future. This is how Petrobras does things.