"Lubrax, easily your best choice" is the advertising slogan that our subsidiary, Petrobras Distribuidora, launched on Sunday (04/03), highlighting the complete revitalization of the brand, the market leader in Brazil for more than 30 years and synonymous with high technology.
The material, which will be in circulation during the months of April and May in 11 priority cities, includes a film for TV, print and Internet ads, banners for our service station network, signs, as well as bus back and bus door advertisements. An exclusive (and interactive) advertisement was made for the iPad, an innovation in this segment.
The campaign aims to highlight the extensive range of the Lubrax product line, which includes products for the automotive, industrial and rail segments, as well as for aircraft and vessels, while at the same time strengthening the image of the brand and bringing it closer to the customer.
The revitalization of the brand is the result of a thorough study not only of the lubricants business, but also of the consumer buying processes. Since December 2010, targeted communication actions have been directed toward major clients, retailers, and other participants in the Lubrax business chain, providing information regarding the replacement of the packaging and labels in the market.
To learn more, visit www.br.com.br/lubrax (in Portuguese).
On the site, you can also view the campaign video (in Portuguese):